From stable to table

More and more branded meat programs are being launched. They are used to ally consumers’ wishes in terms of humane livestock keeping and the quality of the meat. In addition to protecting the animals, environment and consumers, improved traceability and process control are also main focal points of these programs. In addition, proof of origin also plays an important role in guaranteeing regional production and improvements in animal welfare and food safety. Furthermore, the individual branded meat programs offer various additional benefits which target special production methods or specific feeds and keeping methods, for example. In addition, branded meat programs enable our farmers to be paid in accordance with their production-specific additional services.

Flexibility as an added value

Our branded meat programs are as diverse as our farmers. In order to give you better insight into our wide variety of opportunities, we have listed the following criteria as an example below:

  • Increased need for space (10% / 30% / 50% / 100%)
  • Non-genetically modified animal feed (VLOG (Non-Genetically Engineered Food Association) Certification)
  • Litter and/or roughage
  • Stimulation from external environment
  • Open-air area
  • Born, reared and fattened in one region
  • Health parameters
  • Hygiene standards
  • Manipulable materials
  • Local purchasing of piglets

Find your branded meat program

Finde Dein Markenfleisch-

We would be delighted to help you find the optimal program for your business and would be pleased to hear from you. Our contact person Franziska Budde is available for a non-binding consultation at any time. Ms. Budde is the link between the livestock purchasing and the agricultural division of the TÖNNIES group, and in conjunction with the relevant business units, she plans, executes conception for and implements the branded meat programs and can therefore provide you with in-depth information on them.

Franziska Budde

Head of Project Management

Tel: +49 (0) 5242 – 961 40 03
Mobile: +49 (0) 152 – 22 666 430
E-Mail: franziska.budde@

Franziska Budde

Head of Project Management

Tel: +49 (0) 5242 – 961 50 17
Mobile: +49 (0) 152 – 22 666 430
E-Mail: franziska.budde@